Off Page Optimization
Build Website Authority By Building Your Backlink Portfolio
Search engine optimization is a complex process that includes many pieces to a puzzle. Although adding content to your website is very important, it is equally as important to get your content seen outside of your website. By strategically placing your content on other websites, social media profiles, publications, and guest blogging sites – it positions your website for higher authority.
A strategic off-page SEO campaign can carry large benefits for your website. This process takes time and patience but is worth the work in the long run. In many of our SEO campaigns, the Illinois Global SEO team ensures to acquire backlinks for our clients that are relevant and beneficial to the user. Here are a few ways our Illinois SEO team acquires backlinks for your business:
Guest Blogging: many websites will actually allow you to publish content on their website. When you do this, not only do you get to prove your expertise – but you receive contextual backlinks giving you a significant rankings boost.
Using Press & Media: publications may want to cover your business effectively giving you a link. When a publication mentioned your business in an article you receive a contextual link in the article, This is beneficial to your website because Google trusts these sources and associates your website with “popularity”.
Social Media: by having an active social media account, your rankings will increase. Google uses social signals as a direct ranking factor, a website that is being mentioned on social media will not rank as opposed to a website that is being shared. By using RSS feed technology the out Illinois SEO team can effectivley share your content on social media
If you’re engaging in an SEO campaign, it is highly recommended that you start an off-page SEO process. If you want to talk about an off-page SEO strategy that will work for your business, request a consultation today.